The Broncos have begun the ‘process’ of evaluating their uniforms

Nov 11, 2022, 10:56 AM | Updated: 11:05 am
Dre'Mont Jones...
(Photo by AAron Ontiveroz/MediaNews Group/The Denver Post via Getty Images)
(Photo by AAron Ontiveroz/MediaNews Group/The Denver Post via Getty Images)

The Broncos aren’t getting new uniforms — at least, not yet.

But they have begun the process of soliciting opinions from their fans regarding what they wear.

Calling it a “one- to two-year exploration process,” the team sent out a survey to season-ticket holders and those on the waiting list to solicit their opinions on the team’s uniforms.

“Throughout this process, we will collect feedback from our fans and work within the framework of NFL uniform policies and guidelines throughout this one— to two-year exploration process should we decide to make changes,” the email reads.

The Broncos’ current uniform template was unveiled in February 1997. It has come under scrutiny in recent years as “dated,” although the team’s accomplishments in the look are legion, including the franchise’s only three Super Bowl wins. The template originally had navy-blue and white jerseys. In 2002, the Broncos debuted an orange jersey in that design. It became the Broncos’ primary home jersey in 2012 after being worn as an alternate look in 2002, 2004 and from 2008-11.

In recent weeks, the uniform came under more scrutiny as the team wore blue pants with white jerseys for the first time. However, the design meant that the side-panel swooshes were mismatched. Denver will wear that uniform again this Sunday against Tennessee.

The Broncos will also wear their “Color Rush” uniforms next week against Las Vegas. That design includes the classic “D” logo in the current navy-and-orange color scheme. The stripe pattern on the helmet, sleeves and pants is reminiscent of the three-stripe patterns used from 1968-96, when the team wore the “D” on a royal-blue helmet.

These are the survey questions:

1. Which sentiment best describes your feelings on the following statement: “The uniforms worn by the Denver Broncos are important to me.”

  • Choices: Strongly disagree, disagree, no opinion, agree, strongly agree

2. Should the Denver Broncos introduce a new uniform set?

  • Choices: Yes or no

3. Which uniform design do you most prefer?

  • Choices: A classic “throwback” design, a modern “future forward” design, or a hybrid design with classic and modern elements

4. The Denver Broncos primary home jersey color should be:

  • Choices: Orange or navy blue

5. Pictured below are the Denver Broncos uniforms throughout the team’s history. Rank them 1-5, with 1 being your favorite and 5 being your least favorite.

  • Choices: Original brown-and-yellow (1960-61), mid-1960s royal-blue-and-orange “bucking bronco” design (specifically 1965-66 with blue sleeves on the orange jersey), “old-school” orange (worn in various forms from 1968-96), primary navy blue (1997-2011), primary orange (2012-present)

6. Pictured below are the Denver Broncos helmet designs throughout the team’s history. Rank them 1-4, with ‘1’ being your favorite and ‘4’ being your least favorite.

  • Helmets to be ranked: Original brown (1960-62), orange “bucking bronco” (1963-66), Denver “D” (1968-96), Broncos horse head (1997-present)

7. Pictured below are the current Denver Broncos jerseys. Rank them 1-4, with ‘1’ being your favorite and ‘4’ being your least favorite.

  • Choices: Road white, alternate navy, Color Rush orange, primary orange

8. Which of the following uniform colors do you prefer?

  • Choices: Navy and orange (present), royal-blue-and-orange (past), neither (introduce new colors)

9. Which logo do you prefer for our uniforms/helmets?

  • Choices: Broncos horsehead, classic “D,” neither (“I want to see a new logo”)

10. What are the most important factors to you in a uniform? Rank them 1-5, with ‘5’ being most important and ‘1’ being least important.

  • Factors: Team colors, design (uniqueness), logo, style/font of number and name, helmet design

11. How frequently should uniform changes be considered?

  • Choices: Every 5 years, every 10 years, every 20 years

12. Where do the Denver Broncos uniforms rank among other NFL teams?

  • Choices: Top third (“We can totally pull off the orange look”), middle third (“Not the best, but there are far worse”), bottom third (“Our look has fallen behind the pack”)

13. Please provide additional feedback related to uniform design, team color and identity.

  • A blank space in which fans can share their thoughts independent of the fixed-choice/ranking process

14. Age range:

  • Choices: 18-24, 25-34, 35-44, 45-54, 55+

15. Gender:

  • Choices: Male, female, non-binary/third gender, prefer not to say

16. State of residence:

17. Zip code:

18. How many Denver Broncos games have you attended in the past five years?

  • Choices: 0, 1-5, 6-10, 11-15, more than 15

19. Have you purchased a Denver Broncos jersey in the last five years?

  • Choices: Yes or no



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