BRONCOS

Broncos name new team president, a longtime sports executive

Aug 11, 2022, 10:45 AM
Damani Leech...
Photo by Rob Carr/Getty Images

The Denver Broncos have a new team president that will report to their new CEO, Greg Penner.

The team named Damani Leech to the role on Thursday. Leech, a Princeton graduate, has 25 years of experience at both the professional and collegiate football levels, according to Broncos PR.

Leech’s last role before joining the Broncos was to serve as NFL International’s Chief Operating Officer for the previous three seasons.

According to the Broncos media release, Leech will lead the business operations of the Broncos and Stadium Management Company, which operates Empower Field at Mile High. He will be at the same level as general manager George Paton in reporting directly to Penner.

“As we sought to identify a dynamic, forward-thinking, and inspiring leader to guide the Broncos into this exciting new chapter, Damani stood out among several very qualified candidates,” Penner said in the news release. “There was a high degree of interest in this opportunity with the Broncos, which speaks to the reputation of this organization and Damani’s strong credentials.”

“Damani is highly regarded throughout the National Football League for his leadership, strategic vision, and collaborative spirit,” Penner continued. “As a former college player with executive experience at both the NFL and NCAA levels, Damani understands the value of teamwork and knows what it takes to win—on and off the field. Most importantly, he leads with integrity, empathy, and respect. I’m confident Damani will help the Broncos grow across all areas of our business and make our staff, partners, and fans proud of this organization.”

Leech spent eight years in leadership positions at the league office with a critical role in growing the game internationally and through business development and strategy initiatives.

It’s not surprising to see the Broncos add somebody with international chops with the team headed to London this season. The team has also focused on growing the fanbase in Mexico. In reality, part of Penner and the NFL’s next challenge will be getting more international fans as the game has grown as much as it can domestically.

“It is a tremendous honor to join Broncos Country during such an exciting time for one of the premiere franchises in all of sports,” Leech said in the release. “Greg and the other partners are visionary leaders, and the trust they have shown in me is deeply humbling. I’m thrilled to support our world-class ownership, leadership team, and staff on this journey to drive innovation and growth throughout every area of the Denver Broncos.

“With a championship history and heritage, the Broncos are a remarkable organization that has a special connection with its fans and community,” Leech continued. “Speaking with George Paton during this process, it’s clear that this team is positioned to succeed on and off the field. I can’t wait to work alongside ownership, George, Coach Hackett, the players, and staff to help this flagship franchise reach the next level of greatness.”

Leech played at Princeton, where he was a three-time first-team All-Ivy League selection as a defensive back who earned third-team All-America honors.

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